
At all cost/costs
Achievement Focus
Used when someone is intensely focused on reaching a goal, often ignoring potential risks or consequences.
He pursued his dream at all costs, disregarding his health.
Negative Connotation
Can imply recklessness or harmful behavior to achieve an objective.
She wanted to win at all costs, even if it meant cheating.
Intensity Emphasis
Expresses extreme determination or urgency in actions or decisions.
They were ready to fight the competition at all costs.
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