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At all cost/costs

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Achievement FocusPlay
Used when someone is intensely focused on reaching a goal, often ignoring potential risks or consequences. SlideHe pursued his dream at all costs, disregarding his health.
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Negative ConnotationPlay
Can imply recklessness or harmful behavior to achieve an objective. SlideShe wanted to win at all costs, even if it meant cheating.
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Intensity EmphasisPlay
Expresses extreme determination or urgency in actions or decisions. SlideThey were ready to fight the competition at all costs.
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