This phrase is used metaphorically to compare a person to the essence of these virtues. My grandmother is patience itself, always so calm in any situation.
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Figurative Expression
The expression is not literal but highlights that someone has a remarkable quality. During the crisis, the leader was honesty itself, being open about the challenges faced.
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Cultural Imagination
This phrase taps into the cultural ideal that certain virtues are highly valued and respected. He is simplicity itself, living a life free from the traps of modern consumerism.