Bear/keep somebody/something in mind Definition 1 of 2Pro Tip 1/3Decision Making Use the phrase when considering various factors before making a choice or judgment. Bear in mind the cost before choosing the luxury hotel option. Pro Tip 2/3Future Reference It's helpful for mentioning something to remember for later situations or events. Keep in mind the deadlines as you work on your projects. Pro Tip 3/3Advice Nuance Often used to suggest advice or a reminder subtly, without direct insistence. Just bear in mind that he might not agree with the plan.