Think of 'build in' as designing something to have a specific feature from the start. The apartment comes with a built-in dishwasher.
Pro Tip 2/3
Not Added Later
'Build in' implies the item is not an afterthought or added separately, but an integral part from the beginning. Our new kitchen will have a built-in oven.
Pro Tip 3/3
Seamless Appearance
Built-in elements are often designed to blend with their surroundings for a seamless look. I love how the built-in shelves match the wall color.