Use 'butter up' to describe strategic flattery in social interactions, especially to get what you want. He's trying to butter up his uncle to borrow the car.
Pro Tip 2/3
Sincerity Questioned
When someone butters up another, it might imply the flattery isn’t genuine and has a motive. People can tell when you're just trying to butter them up.
Pro Tip 3/3
Casual Context
The phrase 'butter up' is casual, more suitable for conversations than formal writing. I need to butter up my sister before I ask for a favor.