Emphasizes a proactive approach to meeting someone's needs or wants, often in a business setting. The cruise ship catered to our every desire with impeccable service.
Pro Tip 2/3
Customer Pleasing
Used when someone goes the extra mile to make sure customers are happy. Restaurants must cater to diners' preferences to earn repeat business.
Pro Tip 3/3
Expectation Matching
Refers to fulfilling or exceeding what someone thinks will happen or should be provided. The new theme park caters to children's expectations for adventure and fun.