Endear to Definition 1 of 2Pro Tip 1/3Positive Traits Use 'endear to' when highlighting qualities that make a person likable. His humor and wit have endeared him to his colleagues. Pro Tip 2/3Building Rapport 'Endear to' implies a process of growing fondness over time. Volunteering at the shelter endeared her to the community. Pro Tip 3/3Personal Connection It's often used in contexts where personal relationships are developed. She endeared herself to her in-laws with her caring nature.