This phrase is often used in situations of panic or disaster where everyone must escape or survive on their own. After the earthquake hit, the survivors knew it was every man for himself.
Pro Tip 2/3
Selfish Undertone
The phrase implies a lack of teamwork or unity, suggesting an every-person-for-themselves mentality. In the competitive sales environment, it's every man for himself.
Pro Tip 3/3
Not Literal
It's an idiomatic expression and shouldn't be taken literally. It means looking after oneself, not necessarily men only. When they lost the map in the woods, it was every man for himself.