Francois Nars

It's more fun to have a name rather than a number. I think this gives our products a personality. I get the names from literature, movies, opera, traveling, nature, poetry, sometimes even the street. I keep a small book that I write in. I wake up in the middle of the night and jot down a name for a lipstick or an eyeshadow.

French Businessman

India de Beaufort

Every trend in my high school was terrible! I used to wear my hair in a tight bun and let two long pieces hang in the front. I'd also wear really dark eyeliner and bright pink eyeshadow. For some reason, my friends and I thought it was really fashionable to wear a short tie with our uniforms.

British Actress

Tracee Ellis Ross

On 'Black-ish,' I like my makeup to be really natural - so much that I can do it myself. My character is a mother of four and a doctor and a wife, who would not have time to be putting on eyeshadow or curling her lashes.

American Actress

Giuliana Rancic

To me, natural, healthy looking skin is really beautiful. With a little concealer, eyeshadow, liner, gloss and bronzer, I love my lighter makeup look. I've saved so much money on facials!

American Journalist

Kendall Jenner

I think mascara is a must. If I'm going to wear makeup somewhere, and I'm doing it, it's usually really simple - it's just mascara and maybe a tiny bit of eyeshadow, but that's it.

American Celebrity

I use Maybelline's eye studio gel eyeliner and simply glide it onto the eyelids to shape the makeup. Then, I use brown eyeshadow to add more detail to make my eyes look deeper.

South Korean Musician

Solange Knowles

If I have on a bright red lip, you'll rarely ever catch me with eyeshadow on. It's one or the other for me - pick one feature for the day and really focus on that.

Holly Willoughby

I like an eyeshadow stick because I can just wallop it on, smudge it in and you're done!

English Celebrity

Ming Xi

I love to accentuate my eyes, so I'll wear eyeshadow and mascara.

Model

Skai Jackson

I like my eyeshadow to be pretty natural.

Eyeshadow comes in many colors to create different effects; some are natural, others are bold.

Color Variety

Applying eyeshadow is a common step in makeup routines, done after foundation but before mascara.

Makeup Routine

People might use eyeshadow daily or for special occasions to enhance their look.

Occasional Use

 at night and so this has some real implications in our family I was the only normal sighted sibling and it led to a lot of discussions you know really important stuff like Sheila those shoes not match that dress that is eyeshadow

When technology...

 starting the afternoon off with one of the most beautiful little birds called a little beating you'll notice it's got a turquoise well you may have noticed that a bit of kind of a turquoise eyeshadow