Use it to describe an action or belief that directly opposes a common understanding or expectation. Refusing to use technology flies in the face of modern society.
Pro Tip 2/3
Rebellious Tone
It often carries a tone of rebellion or deliberate nonconformity. This may imply criticism or disapproval. Wearing casual clothes to a formal event flies in the face of traditional dress codes.
Pro Tip 3/3
Emphasize Surprise
Use to express surprise or astonishment that someone would so boldly contradict accepted notions. Her statement flies in the face of what we considered historical fact.