Go belly up Definition 1 of 2Pro Tip 1/3Financial Ruin Usually describes a business or venture that ends in failure, particularly financial. Their startup went belly up after investors pulled out. Pro Tip 2/3Metaphorical Use Not always literal, often used to express the end of something. My diet went belly up over the holidays. Pro Tip 3/3Colloquial Tone It's informal and best used in casual conversations or writing. Since the scandal, the senator's career went belly up.