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Go belly up

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Financial RuinPlay
Usually describes a business or venture that ends in failure, particularly financial. SlideTheir startup went belly up after investors pulled out.
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Metaphorical UsePlay
Not always literal, often used to express the end of something. SlideMy diet went belly up over the holidays.
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Colloquial TonePlay
It's informal and best used in casual conversations or writing. SlideSince the scandal, the senator's career went belly up.