Use 'go downhill' when something is getting worse, often after a positive period. The festival went downhill after the main act canceled.
Pro Tip 2/3
Colloquial Usage
It's informal and best used in casual conversations or storytelling. Ever since the cafe changed owners, its vibe has really gone downhill.
Pro Tip 3/3
Avoid Overuse
Don't use it for minor issues; it's for significant declines in quality or performance. The app went downhill after the update; it crashes constantly now.