Go under Definition 1 of 3Pro Tip 1/3Business Context Used in economic contexts to talk about failure, often due to financial problems. The shop will go under if we don't increase our sales. Pro Tip 2/3Metaphorical Usage 'Go under' doesn't mean physically moving underneath something in this context. Because of poor management, the startup went under in just a year. Pro Tip 3/3Risk Implication It implies a risk that affects the entire entity, not just part of it. The new regulations might make several companies go under.