Hit somebody where it hurts
verb phrase
To affect someone negatively in a very harmful or impactful way, often where they are most vulnerable or sensitive.
The new tax policy is going to hit the lower-income families where it hurts.
Often appears as...
- hit economically where it hurts
- hit emotionally where it hurts
Usage tips
Idiomatic
verb phrase
To criticize or insult someone in a way that is very hurtful or upsetting to them.
Sarah knew exactly what to say to hit her rival where it hurts.
Often appears as...
- hit someone verbally where it hurts
- hit during an argument where it hurts
Usage tips
Idiomatic
verb phrase
To affect someone negatively in a very harmful or impactful way, often where they are most vulnerable or sensitive.
The new tax policy is going to hit the lower-income families where it hurts.
Often appears as...
- hit economically where it hurts
- hit emotionally where it hurts
Usage tips
Idiomatic
verb phrase
To criticize or insult someone in a way that is very hurtful or upsetting to them.
Sarah knew exactly what to say to hit her rival where it hurts.
Often appears as...
- hit someone verbally where it hurts
- hit during an argument where it hurts
Usage tips
Idiomatic
Definition 1 of 2
Pro Tip 1/3Metaphorical Pain
The phrase often represents financial, emotional, or social harm, not physical pain.
The company downsizing will hit the workers where it hurts most.
Pro Tip 2/3Vulnerability Focus
Used to spotlight an action targeting someone's most vulnerable aspect.
The price hike in baby formula will hit new parents where it hurts.
Pro Tip 3/3Not Always Intentional
The action causing harm might not be intended to hurt, but it does anyway.
The cancellation of the art program is going to hit the community where it hurts.
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