Less and less Definition 1 of 1Pro Tip 1/3Frequency Usage Use 'less and less' to express a gradual decrease in frequency of an action or event. She found herself checking her phone less and less. Pro Tip 2/3Emphasizing Change Emphasize a continuous decrease over time; suggests an ongoing process. The old well was used less and less. Pro Tip 3/3Expectation Adjustment Signal to lower expectations for the likelihood or quality of something happening. Winning the lottery seemed less and less possible.