Using 'look bad' implies potential negative judgment by others on actions or appearance. Skipping the meeting will make us look bad to our clients.
Pro Tip 2/3
Avoiding Blame
People use 'look bad' to express concern about being seen in a negative light without admitting fault. He's worried that losing the game will make him look bad.
Pro Tip 3/3
Reputation Impact
'Look bad' can refer to actions or events that may harm one's reputation or image. The scandal made the company look bad.