Make a pitch for somebody/something
Definition 1 of 1
Pro Tip 1/3Persuasive Intent
The phrase often signals an attempt to convince or win support from someone. 
During the meeting, she made a pitch for her innovative marketing strategy.
Pro Tip 2/3Positive Spin
The speaker presents positive aspects to endorse someone or something convincingly. 
He made a pitch for the new policy, highlighting its benefits for students.
Pro Tip 3/3Sales Context
In sales or marketing, making a pitch often involves presenting a product to potential buyers. 
Our sales rep made a pitch for the latest software update to the client.