Often used when someone is trying to start a romantic relationship or flirt.

Romantic Context

Used when someone carefully chooses the right moment to express interest or attraction.

Strategic Timing

Can imply both sincere and not-so-sincere intentions in the approach.

Suggests a proactive and possibly aggressive strategy in a business or competitive situation.

In politics or organizations, it refers to a move to gain influence or authority.

The 'play' doesn't refer to literal acting but to actions taken to achieve a goal.