Used in retail to indicate an item's price has been lowered, often to clear inventory. The jeans were marked down by 30% during the clearance sale.
Pro Tip 2/3
Price Perception
Suggests a good deal, enticing customers to buy due to the reduced cost. Seeing the marked down toys, the parents decided to buy some for the holidays.
Pro Tip 3/3
Temporal Use
Often happens at the end of a season, fiscal periods, or during special sales events. As winter approached, the store marked down all Halloween costumes.