Measure against Definition 1 of 2Pro Tip 1/3Goals Comparison Used when comparing someone's achievements to their goals. Her sales numbers are measured against her targets for the quarter. Pro Tip 2/3Expectation setting Helps set realistic expectations by comparing with a known standard. Applicants will be measured against the criteria we've set. Pro Tip 3/3Evaluating Progress Illustrates the process of assessing improvement over time. His recent work is measured against his previous designs.