More and more Definition 1 of 3Pro Tip 1/3Emotional Intensity Use 'more and more' to emphasize the growing strength of an emotion. As the concert began, I felt more and more excited. Pro Tip 2/3Gradual Change Perfect for describing a change that is not instant, but happens over time. The days are getting more and more chilly. Pro Tip 3/3Positive or Negative Can be used with both good and bad situations, indicating growth in either direction. Her confidence is growing more and more.