Not to say Definition 1 of 2Pro Tip 1/3Stress Contrast Use 'not to say' to emphasize how the next term stands out in comparison to the first. The movie was enjoyable, not to say hilarious. Pro Tip 2/3Escalating Ideas The phrase helps depict a rising scale or intensity of a characteristic. Her solution was clever, not to say ingenious. Pro Tip 3/3Subtle Corrective It's a polite way to suggest an alternative, perhaps more accurate or extreme, term. The deal was fair, not to say generous.