Now, now Definition 1 of 3Pro Tip 1/3Soothing Repetition Repeating 'now' twice can add a calming rhythmic effect to your sentence. Now, now, take deep breaths and relax. Pro Tip 2/3Gentle Interruption Use 'now, now' to gently interrupt someone who's upset or worried. Now, now, let's think this through calmly. Pro Tip 3/3Softening Tone 'Now, now' often softens the tone when pacifying someone, sounding less commanding. Now, now, everything will be okay.