Understand that what is trendy can vary by culture and change quickly.

Cultural Relevance

Remember that being 'of the moment' implies it's temporary and may not last.

Temporal Nature

Use 'of the moment' to stress the current importance or popularity of something.

Indicates one's current focus or activity, suggesting inability to do something else.

Softens the refusal of a request by implying a temporary situation.

Use 'at the moment' to specify that the situation may change soon.