Used to describe when someone strays from a prepared plan or script in communication.

Plan Deviation

Highlights a minor or subtle shift away from a main argument or policy, especially in debate.

Nuanced Argument

Signals the level of consistency someone has with previous statements or organizational strategies.

Often used in business to indicate whether communication aligns with the company's public image.

References efforts to avoid or correct miscommunication that can harm an organization's reputation.

Indicates how well someone's statements align with the strategic messaging decided by political parties or groups.

Focuses on how comments or opinions align with official policy or party line.