Used in contexts of generating revenue to meet the cost of its operations. Our café must pay its way to remain open next year.
Pro Tip 2/3
Metaphorical Use
Sometimes used metaphorically for things or actions justifying their existence by being useful. This expensive software needs to pay its way by improving our workflow.
Pro Tip 3/3
Not Charity
Implies that something isn’t being subsidized or given financial support. The festival has to pay its way through ticket sales, without sponsors.