Used when someone is being very selective based on their personal likes and dislikes.

Personal Preference

Implies that there is freedom to make selections according to one’s personal wishes.

Freedom of Choice

Mostly used in a positive context, when the ability to choose is seen as a good thing.

Highlights choosing the very best options available.

Acknowledges that choices are sometimes made from within a limited set.

Notes that people may have to compromise and not always get what they want.