Use 'play it cool' to suggest controlling emotions, even if you're anxious or excited. He won the award but played it cool in front of his colleagues.
Pro Tip 2/3
Understated Reaction
It implies giving a muted response to an event that would normally elicit a stronger one. When she mentioned the rumor, he just played it cool.
Pro Tip 3/3
Masking Nerves
Use the phrase to describe hiding nervousness in situations where appearing confident is beneficial. On his first day, he played it cool even though he felt lost.