
Play the… card
Advantage Seeking
 It implies cleverly using something specific to gain a desirable outcome in competitive or strategic situations. 
During the debate, he played the underdog card to win public support.
 Emotional Appeal
 Often invokes empathy or moral support, suggesting the player is looking for a particular emotional response. 
Whenever she's criticized, she plays the victim card to divert attention.
 Strategic Timing
 Timing is key; using the phrase at the right moment can make it much more effective. 
Right before the vote, he played the patriotism card to sway the undecided.