
Play up
Emphasis Effect
Used to make something seem more dramatic for persuasion or effect.

The politician played up the risks to gain support.
Persuasive Technique
Often found in advertising to highlight the best features of a product.

Advertisers play up the benefits of the shampoo.
Subjective Portrayal
Can be subjective, reflecting the speaker's view or agenda.

As an artist, he always plays up his work's uniqueness.
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