Shows with high viewership are scheduled when most people watch TV or listen to the radio. The finale got excellent ratings thanks to its prime airtime.
Pro Tip 2/3
Commercial Value
Airtime is valuable for advertising; commercials during popular shows are more expensive. Advertisers compete for airtime during the Super Bowl.
Pro Tip 3/3
Cultural Impact
Frequent airtime of shows or music can influence trends and public opinion. The song became a hit after getting constant airtime.