Americanization/əˌmerəkənəˈzeɪʃn/ Definition 1 of 3Pro Tip 1/3Cultural Influence Relates to spreading U.S. lifestyle, ideas, and habits globally. Americanization brought Halloween celebrations to many countries. Pro Tip 2/3U.S. Brands Dominance Often associated with the spread of American brands worldwide. The Americanization of fast-food chains can be seen in every major city. Pro Tip 3/3Homogenization Concerns Some view Americanization as reducing cultural diversity. Critics argue that Americanization dilutes local traditions.