Often used in the context of film, music, or sports, where earning potential is high. After the championship, she became a bankable athlete with many endorsements.
Pro Tip 2/3
Success Expectation
Implies a high level of confidence that a person or project will succeed financially. His innovative app idea was considered highly bankable by the investors.
Pro Tip 3/3
Market Appeal
Refers to the capacity to attract a sizeable audience or market demand. With her huge following, any product she endorses is bankable.