Often used in business to describe objectives or quality standards companies aim to achieve. Our customer service has reached the industry benchmark.
Pro Tip 2/3
Not Always Positive
'Benchmark' doesn't necessarily mean something positive; it's neutral and depends on the standard set. The current economic benchmark predicts a challenging quarter.
Pro Tip 3/3
Comparison Basis
It serves as a baseline for comparisons in various situations, not just in performance. This national test will serve as a benchmark for our school's curriculum.