Brainwashing/ˈbreɪnwɔːʃɪŋ/ Definition 1 of 2Pro Tip 1/3Negative Connotation Brainwashing is often viewed negatively because it involves forced belief. The regime's brainwashing of youth alarmed the international community. Pro Tip 2/3Total Control Brainwashing suggests total control over someone’s thoughts or beliefs. Cult leaders are notorious for brainwashing their followers. Pro Tip 3/3Repeated Exposure Brainwashing involves constant repetition of the same message. He claimed the media was brainwashing us with consumerist ideals.