A catchword's popularity and meaning can vary in different social or professional contexts. The catchword 'sustainability' is especially common in environmental discussions.
Pro Tip 2/3
Evolving Usage
Catchwords can trend and fall out of favor quickly; follow current media to track usage. 'YOLO' was once a catchword but is seldom heard today.
Pro Tip 3/3
Cultural Resonance
Some catchwords reflect cultural movements and may be linked to specific events or periods. 'Groovy' was a catchword that embodied the spirit of the 1960s.