Cherokee refers to a native community; use the term respectfully, acknowledging its cultural importance.

Cultural Respect

Understand that the Cherokee have a history marked by struggles, including forced relocation known as the Trail of Tears.

Historical Significance

Cherokee as a language is unique, with a writing system created by Sequoyah, which is different from English.

Distinct Language

Cherokee language is endangered, with efforts underway to preserve and revitalize it through classes and resources.

Preservation Efforts

When described as Cherokee, it usually relates to events, objects, or practices specific to Cherokee culture.

Cultural Identity

Use the adjective 'Cherokee' thoughtfully to avoid stereotypes or misrepresentations of the Cherokee people.

Sensitivity

Jeep Cherokee is a brand/model name; using 'Cherokee' in this context should clearly refer to the vehicle.

Brand Recognition

Jeep Cherokee is known for its versatility and off-road capability, as implied when mentioning the model.

Product Versatility

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 so as a contemporary artist of talks on Cherokee heritage I've often been disappointed by the mainstream art world