Use 'cogent' for arguments that not only convince you, but also sway others in debates. Her cogent speech about climate change influenced the entire committee.
Pro Tip 2/3
Not Just Facts
'Cogent' implies that how the evidence is presented is as crucial as the evidence itself. Even with solid facts, his presentation lacked a cogent narrative.
Pro Tip 3/3
Emotional Appeal
While factual, 'cogent' can also include emotional appeal that makes the argument relatable. Her personal story added a cogent touch to the statistical report.