Commercialization/kəˌmɜːrʃələˈzeɪʃn/ Definition 1 of 2Pro Tip 1/3Market Introduction Focuses on the steps to bring a product to consumers. Their research is crucial for the commercialization of the innovative technology. Pro Tip 2/3Business Context Often used in business settings involving sales and distribution. She works in the commercialization department, overseeing product launches. Pro Tip 3/3Not Always Positive Can imply negative effects, like loss of artistic value. Fans feared the commercialization of their favorite indie game.