Coquetry is used to describe actions aimed at drawing someone's notice, especially in a flirty or playful way. With a bit of coquetry, she twirled her hair and smiled at him.
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Not Sincere
The word often implies that the charming behavior is not genuine, but rather calculated to manipulate. His coquetry seemed too refined to be sincere; everything was a calculated move.
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Subtle Art
Coquetry is usually subtle and indirect, involving non-verbal cues like body language rather than direct statements. Her coquetry was evident in the way she glanced over her shoulder.