In everyday use, 'deviance' often implies a judgement or disapproval of behavior that differs from the norm. His deviance from company policy has raised concerns.
Pro Tip 2/3
Cultural Variation
What is considered deviance can vary widely among different cultures and over time. What's normal here might be seen as deviance there.
Pro Tip 3/3
Behavior and Thought
'Deviance' refers to both actions and thoughts; it's not just about what you do, but also what you think. She contemplated the deviance of his ideas.