Durability/ˌdʊrəˈbɪləti/ Definition 1 of 3Pro Tip 1/3Everyday Use Often used to talk about products or items we use regularly. I buy these shoes for their durability. Pro Tip 2/3Positive Attribute Usually implies a good quality, something desirable in items. This backpack's durability impressed me. Pro Tip 3/3Consumer Satisfaction It's a key factor customers consider when purchasing products. Customers often ask about the durability of kitchen appliances.