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Entrant

usgb/ˈentrənt/Volume
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LampPro Tip 1/3
Competitive ContextPlay
Use 'entrant' when referring to a person or entity joining a competition or market challenge. SlideThe startup became a strong entrant in the mobile app market.
LampPro Tip 2/3
Not Always HumanPlay
'Entrant' can refer to organizations or products as well as individuals in contest settings. SlideThe electric car is a new entrant in the vehicle industry race.
LampPro Tip 3/3
Neutral ConnotationPlay
The term 'entrant' is neutral, not implying success or failure upon entry. SlideEach entrant has an equal chance to win the award.
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