Use 'entrant' when referring to a person or entity joining a competition or market challenge. The startup became a strong entrant in the mobile app market.
Pro Tip 2/3
Not Always Human
'Entrant' can refer to organizations or products as well as individuals in contest settings. The electric car is a new entrant in the vehicle industry race.
Pro Tip 3/3
Neutral Connotation
The term 'entrant' is neutral, not implying success or failure upon entry. Each entrant has an equal chance to win the award.