Franchising often involves large businesses and exhibits a corporate tone. He is interested in franchising because he admires the corporate structure of McDonald's.
Pro Tip 2/3
Geographical Limits
Franchising gives specific location rights, which can limit where you operate. Their franchising deal only allows them to open stores in the Pacific Northwest.
Pro Tip 3/3
Personal Investment
Franchising may require personal involvement and investment in the business. By franchising, she committed to managing the store personally.