A greengrocer specifically refers to a seller or shop for fresh produce, not canned or processed foods. I'm headed to the greengrocer to get some organic carrots and kale.
Pro Tip 2/3
Market Context
Greengrocers are commonly found in markets, separate from large supermarket chains. I prefer the greengrocer at the market; their fruits are sourced locally.
Pro Tip 3/3
Local Business
Using 'greengrocer' can imply support for small, local businesses rather than big supermarkets. Let's buy from the local greengrocer to help our community.