Humectant/hjuːˈmektənt/ Definition 1 of 1Pro Tip 1/3Cosmetic Use Humectants are found in many skincare products to maintain moisture. Check the label for humectants like glycerin in your lotion. Pro Tip 2/3Food Industry In food, humectants help retain moisture and softness over time. Humectants in these cookies keep them chewy for days. Pro Tip 3/3Natural Sources Humectants can be synthetic or sourced naturally from plants or animals. Honey is a powerful natural humectant.