Illusive/ɪˈluːsɪv/ Definition 1 of 2Pro Tip 1/3False Appearance Refers to something that seems real but deceives the senses or mind. Her kind behavior was illusive, hiding her true intentions. Pro Tip 2/3Overoptimistic Hopes Used to describe hopes or goals that are enticing but unrealistic. His plan for early retirement was an illusive goal. Pro Tip 3/3Marketing Tricks Can refer to tricky advertising that makes products appear better than they are. Discounts during the sale seemed illusive with the hidden costs.