Refers to companies growing beyond their home country. Internationalizing their coffee brand, they opened cafes globally.
Pro Tip 2/3
Cultural Sensitivity
Involves adapting products to fit local cultures in different countries. The animation studio internationalized their films by dubbing in multiple languages.
Pro Tip 3/3
Cross-Border Influence
Used when something becomes influential in many countries. The smartphone app was internationalized, becoming a hit worldwide.