Caitlin Doughty

Vaults and caskets are not the law; they are the policy of individual cemeteries. Vaults prevent the settling of the dirt around the body, thus making landscaping more uniform and cost effective. As an added bonus, vaults can be customized and sold at a markup. Faux marble? Bronze? Take your pick, family.

American Activist

Mike Davidson

Because the competitive landscape of the web is such that the site which looks and works best gets the most traffic, developers and designers put a premium on the presentation of that content and let structural markup take a back seat.

Businessman

Jeffrey Zeldman

Even if it's not always the best markup, what are Facebook and Twitter? They're web standards with some scripts. They may not validate, but they're still CSS layouts and simple markup, and that's great!

American Businessman

William Vickrey

Firms would be given initial entitlements to gross markup on the basis of past performance. These entitlements would be transferable and a market in them would be developed.

Canadian Educator

Danielle Colby

In the corporate world, there's, like, a 300 percent markup. In our world, we normally don't go above a 100 percent markup.

American Celebrity

Markup often relates to retail pricing. It includes costs to operate a store like rent, utilities, and employee wages.

Retail Context

A markup doesn't always signify profit; it can also mean covering business expenses.

Not Always Profit

High markups can deter customers if they feel a product isn't worth the extra cost.

Price Sensitivity

In computing, markup helps define the structure of a document, which determines how information is displayed and communicated.

Structure Communication

While HTML is well-known, other markup languages like XML and Markdown also organize content in different computing contexts.

Not Just HTML

Markup in editing communicates precise changes to the author, improving clarity and quality of the text.

Editing Precision

Editors and authors use markup to facilitate clear communication during the revision process, enhancing collaboration.

Collaborative Editing

 were able to do over networks we developed the system so it had a markup language based on HTML we call the HTML hypertext markup language and the system was capable of doing very very large documentation systems over computer networks so I do this system to a trade

The day I turned down...

 when we press on this, then something happens. When they first came around, they were pretty simple and not particularly glamorous. Designers today have a huge range of options. The hyperlink uses what's called a markup language -- HTML.

Markup

Retail Context

Not Always Profit

Price Sensitivity

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