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Marque

usgb/mɑːrk/Volume
Left Definition 1 of 2Right
LampPro Tip 1/3
Brand AssociationPlay
Remember 'marque' shows a connection to specific characteristics of a brand, often implying prestige. SlideThe Bentley marque is synonymous with luxury.
LampPro Tip 2/3
Consumer ProductsPlay
Use 'marque' mainly when discussing products like cars, not for everyday consumer goods. SlideThat electric SUV is from a new marque gaining popularity.
LampPro Tip 3/3
Not PersonalPlay
Don't use 'marque' to describe personal branding; it's for commercial products. SlideThe marque struggled to compete in the tough economy.