Marque/mɑːrk/ Definition 1 of 2Pro Tip 1/3Brand Association Remember 'marque' shows a connection to specific characteristics of a brand, often implying prestige. The Bentley marque is synonymous with luxury. Pro Tip 2/3Consumer Products Use 'marque' mainly when discussing products like cars, not for everyday consumer goods. That electric SUV is from a new marque gaining popularity. Pro Tip 3/3Not Personal Don't use 'marque' to describe personal branding; it's for commercial products. The marque struggled to compete in the tough economy.